Writings
(About)
We
founded
Urban
Practice
to
act
as
a
bridge-builder
and
advocate
for
creative,
inclusive,
and
thriving
cities.

Based in Helsinki and led by Katja Lindroos and Ramon Maronier, Urban Practice specializes in strategic development, inclusive city-making, communication and media, and the creative economy.
Our work is two-fold: we initiate our own projects and consult cities, public organizations, companies, and NGOs. Combining independent initiatives with commissioned work strengthens our ability to bring diverse stakeholders together.

Urban Practice is more than our name, it's what we do. Our name reflects our belief in the power of exploring and experimenting in real-life urban contexts.
Practice truly makes better.

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(approach)
We work across interconnected fields with a consistent approach to every challenge. We converse and engage (Talk and Walk), research and strategize (Think), execute and experiment (Act)—all while honoring each context, community and challenge (Love). This is how we find missing links and discover opportunities in new connections.

cities and locality

We link big-picture plans with on-the-ground needs. Convening city officials, developers, local entrepreneurs and residents—whose voices often go unheard—we craft urban development strategies that align institutional frameworks with local character and community priorities, while balancing diverse political agendas. By identifying and addressing gaps between formal planning and everyday life, we ensure our solutions are both comprehensive and grounded in local context.
Example: Lähiöfest, Festival for Neighbourhoods
A festival platform for neighbourhood revitalization and celebration through community-driven experimentation and multi-stakeholder collaboration.
Editions 2015 in Vantaa, 2017 in Helsinki, 2019 in Espoo, Riihimäki, Kauniainen, Helsinki
  • Ideation and development
  • Place-based experimentation
  • Cross-sectoral collaboration
  • Community involvement
  • Local knowledge integration
  • Content and program curation

creative economy

We build bridges between culture, business, and places. As experts in cultural strategies, we analyze and develop approaches that strengthen creative economies at the city and national levels. We create systems that connect cultural organizations, businesses, and government, delivering strategic frameworks across diverse fields to drive economic growth through creativity.
Example: Research on Creative Services
A preliminary study mapping Finland's creative services (architecture, design, and marketing) and the opportunities and challenges of a potential future growth contract with the state.

Commissioned in 2024 by Design Forum Finland and funded by the Ministry of Economy and Employment.
  • Creative Economy policy analysis
  • Best practice benchmarking
  • Stakeholder engagement and consultation
  • Facilitated roundtable conversations
  • Results dissemination and reporting

dialogue and deliberation

Conversation has the power to connect diverse perspectives and create the basis for democracy. We design dialogue programs and create frameworks where government officials, businesses, experts, and residents can find common ground despite different perspectives. Our methods for multi-stakeholder discussion produce concrete action plans for urban development, policy implementation, and community initiatives.
Example: Nordic CityMaking Week
Experiments of equitable dialogues bringing politicians, planners, and diverse stakeholders together in contested urban spaces to find common ground.
Editions 2020 in Helsinki and Vantaa, 2021 in Turku, Vantaa and Helsinki
  • Ideation and development
  • Place-based facilitation methods
  • Power-balancing conversation tools
  • Community wisdom harvesting
  • Content and program curation

identity and storytelling

Stories connect people to places and each other. Through visual communication, curated events, targeted campaigns, media strategies, and brand development, we produce content (video, articles, photography, podcasts, graphics, publications, etc.) that creates meaningful connections between institutional messaging and personal experiences. Our aim is to find and shape narratives that people feel connected to and love to share.
Example: Downtown Helsinki Concept & Launch
A platform connecting businesses, property owners, and the city through shared identity and expert-driven dialogue based on shared data and insights.
Commissioned by Helsinki City Markkinointi Association 2018-22 (NB: currently altered by the client)
  • Facilitation of a new strategic direction for the association
  • Concept design, naming and branding guidelines
  • Expert media content strategy
  • PR and communication strategy
  • Launch seminar Downtown Helsinki at Nordic CityMaking Week 2020

learning and exploration

From intensive courses and camps to large-scale conferences, we create platforms where participants of all backgrounds can explore city challenges and map opportunities together. We transform data into actionable insights and adapt global benchmarks to local contexts. Drawing on our expertise in educational design for both children and adults, we employ gamification and co-creation methods that make complex urban topics accessible and engaging.
Example: People-Driven City Urban Conference
An international forum for sharing inspirational cases of bridging top-down planning and development with bottom-up citizen and entrepreneurial initiatives.
Editions 2017 in Helsinki, 2019 in Espoo as part of Lähifest.
  • Content and program curation
  • International speaker coordination
  • Event production management
  • Partnerships and sponsorship models
  • Budget administration and oversight

(who we are)
Our Finnish-Dutch team works from Helsinki across the Nordics, Baltics, and Europe. We combine the agility of a lean practice with the capacity to handle large-scale projects throughs our extensive network of professionals.

Katja Lindroos (ceo)

About Katja
Katja Lindroos is an expert on urban strategy, multi-stakeholder collaboration, facilitation, local entrepreneurship, and the creative economy.
Her 30+ year career spans journalism (print, TV, documentary filmmaking, radio, online), design, branding, and societal innovation. Throughout her professional journey, she has served as an editor-in-chief, media producer, festival director, project manager, fundraiser, communication consultant, facilitator, cultural actor, and educator.
As a recognized authority in her field, she has authored several books, delivered keynote speeches at international conferences, served as a jury member at design competitions, and lectured at renowned universities. Her expertise on cities, neighbourhoods, housing, and design cultures has been sought after by media outlets including Monocle The Urbanist, Icon Magazine, Hufvudstadsbladet, MTV SuomiAreena, and Yle Finnish Broadcasting Company.
She has a keen interest in urban entrepreneurship and its impact on city vitality and sustainability, also informed by her own experience working in plinth-level retail.
Katja Lindroos has played a pivotal role in shaping Finland's creative landscape by steering the founding process of Finnish Design Info, an association connecting key actors in Finnish design, facilitating the development of Finland's architecture policy, and serving as part of the inter-ministerial secretariat that crafted the growth strategy for the creative economy at the Ministry of Education and Culture and the Ministry of Economic Affairs and Employment of Finland.

Ramon Maronier (creative director)

About Ramon
Ramon Maronier is a multifaceted creative professional with expertise in ideation, visual storytelling, music, audio, concept design, and production. As a trained musician, he has performed on notable stages throughout Europe while also sharing his knowledge as an educator at prestigious institutions including the Sibelius Academy of the University of the Arts Helsinki and Aalto University.
His fascination with the diversity of human thought, action, and contextual influences has led him to study cross-cultural communication and collaboration. Ramon designs and implements innovative programs that bring together people from different backgrounds and disciplines, creating spaces for meaningful exchange and co-creation.
His insights and work have been featured in prominent media outlets including Helsingin Sanomat, Hufvudstadsbladet, My Helsinki, Radio Nederland Wereldomroep, and Vrije Geluiden VPRO.
At Urban Practice, Ramon serves as the lead designer for all initiatives, creating distinctive visual identities for projects such as Lähiöfest, People-Driven City, Nordic CityMaking, and Kaupunkioppi. He directs production teams and takes primary responsibility for conceptualizing and executing concrete programs and campaigns that bridge urban design with community engagement.
Beyond his work at Urban Practice, Ramon leads GameSome, an innovative startup and social enterprise developing game-based learning methodologies that promote inclusivity and collaborative problem-solving across diverse communities. Through this venture, he applies his creative vision to design experiences that inspire empathy, understanding, and collective action.

collaborators

We work with a diverse group of experts in urban planning, architecture, audiovisual media, education, coaching and innovation. Our collaborators bring specialized knowledge to our projects, helping us create effective solutions for communities and spaces.
Who we have worked with
Uusi Kaupunki Kollektiivi
Tommila Architects
GameSome
Emergent Living
Idealist Group
Ellun Kanat
Et May
AOR Architects
Helsinki Design Week
Kokoro & Moi
Inaro
Hossam Hewidy
Juni Communications
Dog Design
JKMM Architects
Agency Forest Fruit
Nomaji
Heidi Kalmari
Havu Media
Kalle Viira Creative
Noon Kollektiivi
Yhteismaa
Jyrki Vanamo
Pablo Riquelme
Tuomas Siitonen Office
Studio Suppanen
Street Art Vantaa
Hende Nieminen
Marika Aro
Asli Ufacik
Studio Paakkanen
SuoMu
Kilda Creative
Klok Media
Minsu Kuusisto
Sara Ikävalko
Marco Steinberg
Ranta Mutikainen
Anton Thompson Coon
Kamilla Sultanova
Anna Moilanen
Paula Harjula
Aki Björklund
Image Builder

Interested in having us give a talk, or host your event?

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©️ Urban Practice